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Pros and Cons of Flash-based Sites brought to you by Central Groove a Web Design Plymouth company.

 

 

Flash-based Web Sites have been a craze since the past few years, and as Macromedia compiles more and more distinct features into Flash, we can only predict there will be more and more flash Sites around the Internet. However, Flash based Sites have been disputed to be bloated and avoidable. Where exactly do we draw the line? Here’s a simple breakdown.

 

 

For more information on this subject you can contact Central Groove via the website

 

 

The good:

 

 

Interactivity

 

 

Flash’s Actionscript opens up a wide range of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively contact forms to good looking Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

 

 

A standardized site

 

 

With Flash, you will not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

 

 

Improved expression through animation

 

 

In Flash, one can make use of its animating many features to convey a idea in a much more effective and efficient way. Flash is a lightweight option for animation because it is vector based as opposed to real “movie files” that are raster based and hence much bigger in size.

 

 

The bad and the ugly:

 

 

The Flash player

 

 

People have to download the Flash player in advance before they can see Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You’ll also have to put in further work in redirecting the user to the Flash download page if they doesn’t have the player installed.

 

 

Site optimisation

 

 

If your content was presented in Flash, most search engines wouldn’t be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site. For website optimisation contact a Web Designer in Plymouth

 

 

Loading time

 

 

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

 

 

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.}

 

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SEO Tips form Central Groove a Website Design Plymouth company

 

1. Create a Landing Page

As soon as you know what your domain name is going to be, get a simple landing page live as soon as possible. It can be just  text  if necessary but include Meta Titles, H1 Title Tags and it will need about a page of text with contact details. Link to your new domain from somwhere else. By the time you come to launch your new website the search engines should know that the domain name exisits and this will potentially speed up the indexation of your new site.

2. Upload XML Sitemap

These search engines allow you to submit XML sitemaps through their webmaster tools. Doing this is like submitting all of the pages & URL’s on your website to the search engine and telling them their location. XML Sitemaps is an online tool that will create an XML sitemap for you:

Tool: www.xml-sitemaps.com

3. Optimise all Meta Titles

The Meta Title of each page is one of the most important factors in Search Engine Optimisation. Make sure that all the Meta titles are descriptive as well as being individual to each page. If you can’t do this manually a good first step is to ask your development team to create the titles dynamically.

4. Choose your keywords and phrases

The first stage is to choose what keywords (or more aptly, phrases) you want to optimize your site for.  It’s only really possible to optimize a page for 1 or 2 key phrases, so for example if you are selling gizmos, gadgets and gubbins from a store in London, with free shipping in the UK, your 6 key phrases might be:

“London gizmos”, “London gadgets”, “London gubbins”
“UK gizmos”, “UK gadgets” and “UK gubbins”

At the start of the Search Engine Optimization process, it’s better to focus on 2-4 word phrases that include your most important keywords, as there will be less competition for longer phrases, however by optimizing for a longer phrase, you are also optimizing for all the phrases within it (so for example, by optimizing for “buy gizmos in London, UK” you are also optimizing for “buy gizmos”, “gizmos in London”, etc.)

5. Coding

When a search engine indexes a website, it examines the code, meaning that minor errors in the code could result in an incomplete index of the page, and rankings could suffer.  This is one SEO tip that should always be used.  Performing professional search engine marketing uses such SEO tips as part of the design.  That the code is the heart of a web page, and it should always be carefully examined, is an excellent start to basic SEO work.

 

Central Groove – Web Design Plymouth

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